Real writing with real experience
Genuine storytelling and content expertise
Photo credit: Mathew Tsang
Copywriter | Content Writer | Sports Writer
Real writing with real experience
Genuine storytelling and content expertise
Photo credit: Mathew Tsang
My Services
Effective copywriting solutions, content writing,
and sports writing tailored to tell your unique story
Have something to say but not sure how to say it?
Whether it's short-form or long-form, the right copywriting can help convince your customer to buy your product or try your service.
I have experience in short-form copywriting like taglines, radio/audio/TV copy, with over 1,000 clients served over my 20+ year career.
Website copywriting, press releases, newsletters, and social media are also in my creative wheelhouse.
What is a website without the right content?
This is where having compelling subject matter can position your brand as an authority in the space.
The right content develops trust with your readers, who often end up being your customers in the future.
I often utilize interviews with subject matter experts to add context and credibility to your content.
With nearly 20 years of experience, writing about sports is one of my first true loves.
Opinion, analysis, interviews, humour—I've written it all over the years.
My work has been featured at outlets like The Athletic, Sportsnet, MSNBC, Blue Jays Nation, Daily Hive Offside, and Toronto Life.
If you're looking for a player feature or a local team spotlight, I'm your writer.
The person behind the words
Ian Hunter is a freelance copywriter, content writer, and sports writer based in Kitchener, Ontario, Canada.
Ian has been writing professionally for 20+ years, crafting effective advertising campaigns, content, and sports journalism.
With a knack for finding the right words to tell the right story, he knows how to craft a creative message that resonates with your customers.
Do you need full website copy written, or do you want some blog posts or content to elevate your brand? Let's chat about what you need. I'd be happy to help!
Portfolio
Positioning yourself as an expert in the space builds credibility with clients and potential customers, and that's exactly what the goal was for this website content for a renovation contractor.
Keeping in contact and providing useful information and tips is another way to bring value to your customers.
For this project, I provided top-to-bottom newsletter copywriting with written articles, interviews, and image captions.
This was a major website redesign project for a Kitchener-based electrical contractor. It involved a revamp of their homepage, about us page, and services section.
With over 20 years of experience writing radio advertisements, I worked on campaigns for more than 1,000 local, regional, and national advertisers.
It's always hard to pick your favourites, but above is a showcase of spots that hit the mark.
In this campaign for the Sportsnet Plus Life Coach, I helped write several TV commercials that aired on Sportsnet.
The "Rowen" character was a bit clueless, but that's what made him so memorable as a spokesperson for this streaming service.
In this feature for The Athletic, I spoke to then Blue Jays prospect Bo Bichette about how his swing was very similar to Josh Donaldson's.
In reality, Bichette looked up to fellow shortstop, Troy Tulowitzki, but this story highlighted how the swing mechanics between Bichette and Donaldson were freakishly similar.
Award-Winning Journalism
This was one of the favourite stories I've ever written. This article explained how a family in Bright, Ontario, built a baseball diamond in their corn field, just like the movie "Field of Dreams."
This story ran in the New Hamburg Independent, and won an Ontario Community Newspaper Award.
How do you encapsulate what it's like to be part of a fanbase 40 million strong watching your favourite team in the World Series for the first time in 32 years?
That was my assignment here for MSNBC, explaining to an American audience what made this Blue Jays team—and fanbase—so special.
Over the years, I have made media appearances on various outlets across Canada, the United States, and across the pond in England.
I've appeared as a guest on radio stations like Sportsnet 590 The Fan, BBC Newshour, SiriusXM Canada, 101 ESPN, and 570 News.
I've also been a guest speaker at Pitch Talks events in Toronto and Kitchener.
Pricing
Whether it's copywriting, content writing, or sports writing, pricing varies depending on the project size.
If you provide a scope of what you need in the contact form or email below, I can give you an accurate quote.
Testimonials
I met Ian Hunter back in 2017 when he wrote a piece on our baseball field.
Ian was very professional, and really told the history of why we built the field, but he also captured the true feelings of why the field is so important to our family, and how we hoped it would continue to reach out to others; not just in our community, but to all baseball fans.
He didn't just write about baseball; he reflected our feelings about family, community, and trying to put smiles on people's faces - from young kids playing ball, to the memories of how things used to be.
It was a very well-written article.
- Mike Van Boekel, owner of "Field of Dreams"
Please fill out the contact form above, or you can always email me directly. hello@ianhunter.ca